DPS FRONT COVER SKETCH

MUSIC MAGAZINE DPS ANALYSIS

Music dps analysis.

Cookie rose’s Emotional Ride to success& her journey to her independence From MTV Doc 'My Time now

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 My time is about the changes happening in our society with the life’s out our female hip hop artist and how they are becoming a lot more independent and it has being highlighted that they are overcoming emotional ‘obstacles’ in their life, additionally how they are striving for success in our current music industry and are looking for a sense of equality. And cookie rose lets us into her life to highlight and see patterns of her success through the music industry.

The mentioning of women in rap music by men has been a largely demoralising phenomenon, at which women are referred to as "gold-diggers," trifling, bitches, and hoes. While it is easy to criticise male rap artists for demoralising Black women, female rappers have not only participated in the gender politics but have also capitalised from these stereotypes in the rap industry. Born Onika Maraj, Minaj's popularity skyrocketed in 2010, with the releases of several mix tapes: Playtime is Over, Suck* Free, and Beam Me up Scotty, before her first major album Pink Friday in 2010. According to Caulfield, Minaj scored her second number one album on the Billboard 200 Chart in 2012 following the release of    Pink Friday: Roman Reloaded with the hit single "Starships" (2012). Upon her growing album sales, Minaj's popularity further increased with various collaborations that widened her notoriety to other areas of music, beyond rap. In analysing the content of Nicki Minajs songs, the following themes appeared: reclamation of the words "bitch" and "ho"; female independence; and female masculinity.

Female Independence

The establishment of female independence in rap has taken many forms. Black female identity by male rap artists has helped generate negative stereotypes of the Black female body or a male objectifying the female body. Female independence could also be seen as a woman objectifying her own body and image to gain financial independence.

The aforementioned lyrics form her song ‘watch 2012’ demonstrate how female rappers have perpetuated the repressive and oppressive nature of women in hip hop. It is important to note that the usage of negatively degrading words against women by women carries more weight and meaning. Within the sub-cultural context of rap, women disrespecting other women in the same manner as men solidify their "street" credibility therefore perpetuating the cultural acceptance of misogynistic lyrics, regardless of the gender of the artist.

Female Masculinity ( I’m not bossy I am the boss)

The use of masculine rhetoric has been used by rap artists since the days of "battling", or battle rap, to gain popularity and to command respect from their fellow artists. The machismo attitude in rap music has been denoted by images of male rappers "acting hard", and having multiple women and material possessions, which have been expressed through misogynistic imagery and lyrics. However, female rappers have utilised this macho image as a tool of female empowerment despite its negative imagery. Nicki Minaj has continuously utilised masculine rhetoric in her lyrics as an act of empowerment which implies that, just like men, women could also be violent-so don't mess with me or else.

The placement of Black women in the history of the United States has always deviated from the norms and standards of dominant culture. Black women's bodies have been both criticised and exploited by Whites for economic gains. These stereotypes have created images of Sapphires, Jezebels, and the Mammy, which further pushed Black women's intelligence onto the periphery while mass media has largely capitalised on body and cultural images. The mainstream representation of these stereotypes, especially the Sapphire or bad bitch, revisits how Black women have always been exploited and oppressed, but how ever this women have always raised against that this made them a lot more emotionally stronger and also more financially independent.

Audience research analysis.

Audience research analysis.

Introduction

I will be analysing the results being acquired from my music genre questionnaire, furthermore I will be highlighting the trends and patterns shown on this responses I have gotten from the questionnaire and I will lastly be analysis reasons why people have given this responses and the changes I have noticed.

From my survey I realised that a lot of females where those who were interested in my questionnaire/survey. I also realised that it was from age 16 and under and also 18 to 24 who were interested in answering the survey and felt it interested and related to them. Furthermore most of the audiences/ readers answering the surveys didn’t have an occupation mainly due to their age. I realised that they answered questions in full detail and didn’t divert from the questions being asked as my questions were very well clear and clarified and also was not too long.

Additionally I highlighted that they gave a lot of full feedback and left no blanks due to my questions not being too long, albeit I used a range of methods while structuring my questions to achieve the responses I wanted. So however I used closed and opened questions to acquire qualitative and quantitative data/ responses.

Furthermore I realised that only my audiences thought that they only expect females to read a music magazine because they believe males have no interest in using magazines.

Secondly I noticed from the responses of the audience that music impacts their lifestyle and decision making. This due to what the media portrays of what their favourite artist look like and what their lifestyle is then audiences start to copy this behaviour and lifestyle. This also affects their decision making in society as audiences can also be influenced by words sang in songs and things they have perceived in music videos and do the same neither it being right or wrong.

Furthermore I noticed from my audience research that some genres are stereotyped as a male genre eg rap

From my survey I learnt audiences usually believe that grimes stereotyped as a male genre due to there not being a lot of female grime artists and is mainly dominated by male artist also not a lot of females listen or are interested in grime music. Additionally a lot of female don’t understand the words and slangs used in grime music so they don’t feel like it represents them so majority of them don’t listen to it.

In continuation I also realised who my target audience are from the my research and it is kids from age 16 to 24 as they were mostly the ones who answered the questionnaire and could relate to the questions being asked and felt like they could relate to the questions asked and it also connoted a sense of representation.

Conclusions.

In conclusion from my research I noticed that peoples peers and the mood they are influences their choice of music, this this because most of my audience have mentioned they spend most of their time with their peers and that influenced their choice of music they listen to because they listen to it as a group as they all share the same experiences and thoughts and meaning of the songs being heard. However I also highlighted that people have different favourite genres this links to people being different and helps with identifying peoples target audiences. I also highlighted that my audience’s expectation of what a female hip hop artist should look like was very feminine and very explicit in terms of dressing and style, however they expected a music female hip hop to be very independent and very sexual in words used in their songs. This is because of what is been seen on the media and portrayed by the media, through music videos and music magazine article pages. So there for their expectations of what a music female artist has been set on a concrete mind set.

school magazine front cover.

School magazine sketch.

School magazine Content Page.

MUSIC GENRE RESEARCH

DPS ANALYSIS